Cancer Research UK finally admit what we all know!

Original article: http://www.e-cigarette-forum.com/infozone/news/cancer-research-uk-finally-admit-what-we-all-know.html

 

Today Cancer Research UK (CRUK) released a report titled “The Marketing of Electronic Cigarettes in the UK” – it’s long document and along with some interesting observations, and some infuriating – but one particular one stood out to us.
Direct Quote from CRUK’s briefing on E-cigarettes:

Consumers are being given more accurate information about nicotine, and specifically being told that the health problems of smoking are not caused by it, but by other chemicals. In theory, this should have the effect of increasing the acceptance and appeal of nicotine (or at least reducing its lack of appeal) and hence boost NRT options. However, as discussed below, it is uncertain whether cessation or NRT is likely to do well out of the e-cigarette revolution.  

3 guesses who CRUK are protecting

“Consumers are being given more accurate information about nicotine, and specifically being told that the health problems of smoking are not caused by it, but by other chemicals.”

Yes, and this fact is generally ignored when talking about e-cigarettes, but apparently is highly important when discussing Pharma  owned NRT products?  Why aren’t CRUK doing more to inform the smoking public that the dangers of smoking are not through nicotine, but through the 7000 other chemicals and the process of setting fire to tobacco leaves.  Why won’t they state honestly that electronic cigarettes are an effective alternative for smokers and a safer way for smokers to consume nicotine …..read on!

“In theory, this should have the effect of increasing the acceptance and appeal of nicotine (or at least reducing its lack of appeal) and hence boost NRT options.”

Yes, NRT is not only ineffective but also by CRUK’s own admission lacking in appeal.  That is why it has failed and that is why electronic cigarettes, despite much misinformation from pharma funded bodies such as CRUK, ASH and BMA and RCP has continued to thrive.  Shame on them.

For the rest of the article please see Page on E-cigarette-forum

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About mdolphins

Hotelier, Vaper, husband.

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